I AM

apollo story

A man with tattoos and a beard leaning against a railing by a river, with a city skyline including the One World Trade Center in the background, in black and white.
A smiling man with a beard and mustache wearing a black baseball cap, black t-shirt, layered gold necklaces, a wristwatch, and a tattooed arm, standing outdoors on a foggy beach.

This brand started with a personal shift. I wanted to be present at home, strong in my body, and clear in my priorities. That meant creating a life and eventually a system that made space for all of it.

I’ve worn a lot of hats over the years. NYPD lieutenant. Athlete. Husband. Dad. Executive health coach. What ties them all together is the belief that who we are at home, in our bodies, and in our mindset should all align.

Smiling family of five outdoors on a grassy field with trees in the background. The father is holding a young girl, the mother is standing next to him with two boys in front, all smiling.

Family Values

I prioritize my health and mindset so I can show up fully for my wife and my three kids. That’s the standard in our home, leading ourselves first so we can lead our families well.

For over a decade I worked in one of the most demanding professions out there. The pace was nonstop. The pressure was high. There were weeks I left before sunrise and got home after my kids were already asleep. I had the title and the career, but not the presence I wanted at home.

When I retired from the NYPD, I made a decision to live differently. I wasn’t chasing aesthetics. I was chasing fulfillment, time with my family, and the ability to take care of myself without letting anyone else fall through the cracks.

Today I train hard, run a business, and stay connected to my family. Not because I’m perfect at it, but because I’ve built systems that allow me to be consistent. And my kids don’t just hear me say that health matters. They see it. I want them to grow up knowing that taking care of yourself is part of being a strong leader in any role.

Graduation cap and gown worn by man holding globe at outdoor ceremony, with text indicating Harvard Class of 2018 and a colorful stole with academic regalia.

Education

While I was still in law enforcement, I earned graduate degrees from both Harvard’s Kennedy School and Northwestern University’s Kellogg School of Management. That experience gave me more than credentials. It gave me a foundation of structure, leadership, and intentional living that I still apply to my work every day

Whether I’m designing a client program or managing my own priorities, I approach it with the same mindset I brought into the classroom. Clarity, focus, and a long-game mentality.

A trainer assists a man performing a bent-over row exercise with a barbell at a modern gym, surrounded by various workout equipment and machines.

Passion

I work with high-performing people who are tired of running on fumes. Executives. Entrepreneurs. Parents. Former athletes. People who have built impressive careers and strong families but have put their own health on the back burner.

That was me too.

I help people reconnect to themselves without having to burn everything down or start from scratch. You don’t need extreme measures. You need structure, consistency, and a coach who understands what’s at stake beyond the gym.

If you're ready to lead yourself the same way you lead others,

I'm here for it.

get in touch

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